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Design for WEB Developers: Colour and Layout for the artistically overwhelmed

Год: 2005
Автор: Linda Goin
Жанр: WEB Development
Издательство: DMXZone
ISBN: 90-77397-04-3
Язык: Английский
Формат: PDF
Качество: Отсканированные страницы
Интерактивное оглавление: Нет
Количество страниц: 222
Описание: This book is a collection consists of 17 chapters each of which originally formed an individual article on DA/l><zone. Linda started out by writing a 12 article series but on finishing that, we realised the insight Linda brought to web design and developed the theme. In this book Linda firstly introduces the concepts of the elements and principles of design, and then looks at each of these aspects in detail. using real websites to provide good (and occasionally bad) examples of the points she's making. By constantly referring to actual websites Linda manages to show how theoretical considerations make practical sense. In chapters 12 and I3 Linda brings together the points and uses our new understanding to appreciate the care and skill that has gone into some websites. By walking us through a detailed econstruction of several top websites our analytical skills are improved and the earlier teaching points are reinforced. The collection is rounded out by several chapters that dig deeper into the subject of typography and lastly a chapter on appreciating different approaches to navigation. Throughout Linda has provided numerous references and suggestions for further reading.
Chapter 1: Elements of Design
Who are Web Designers and What Do They Do? ................................................................................................... ..8
What Tools do Web Designers Use? .......................................................................................................................... ..9
Elements and Principles ............................................................................................................................................. .. To
Resources .................................................................................................................................................................... .. T5
Chapter 2: Point, line, Plane: Foundations of Web Design Communication 16
The Genesis of Line, the First Design Element ......................................................................................................... .. T6
The Element of Line Creates Other Design Elements ........................................................................................... .. 17
Line Applied to the Principles of Design ................................................................................................................. .. 20
Passive Line and Layout ............................................................................................................................................ .. 22
Resources .................................................................................................................................................................... .. 24
Chapter 3: Shape and Typography: Foundations of Web Design Communication
Familiar Shapes ........................................................................................................................................................... .. 27
Figure-Ground Relationships ..................................................................................................................................... ..29
The Whole Environment ............................................................................................................................................. .30
Economy of Design .................................................................................................................................................... .. 33
Resources .................................................................................................................................................................... .. 36
Chapter 4: Using Space Effectively on a Web
Two-Dimensional Space ............................................................................................................................................ .. 38
Perspective .................................................................................................................................................................. ..43
Back to the Beginning ............................................................................................................................................... ..49
Resources .................................................................................................................................................................... .. 51
Chapter 5: One Business, Several Branches: Repetition for Unity
The Real World Company Site ................................................................................................................................. .. 52
Resources .................................................................................................................................................................... .. 66
Chapter 6: Playing With the Rainbow: International Colour Implications
Colour Psychology ..................................................................................................................................................... .. 67
Colour Connotations ................................................................................................................................................. .. 68
Context is King ............................................................................................................................................................ .. 71
Colour and international Reach .............................................................................................................................. .. 72
Resources .................................................................................................................................................................... .. 77
Chapter 7: Colour Schemes: Monochromatic, Analogous and Complementary Harmonies
The Colour Wheel for the Web ................................................................................................................................. .. 79
Monochromatic Harmonies ..................................................................................................................................... ..8O
Analogous Harmonies ............................................................................................................................................... ..82
Complementary Harmonies ..................................................................................................................................... ..85
Split Complement Harmonies .................................................................................................................................. ..87
Resources .................................................................................................................................................................... ..88
Chapter 8: Colour Schemes: Triad, Tetrad, and the Perception of Depth with Colour
Triad Colour Harmonies ............................................................................................................................................. .. 90
Achieving Depth Perception with Colour .............................................................................................................. .. 94
Tetrad Colour Schemes ............................................................................................................................................. .. 97
Resources .................................................................................................................................................................. .. lOl
Chapter 9: Practical Colour Usage in Website Designs: Colour Schemes and Themes......102
Colour Schemes "Or+the-Fly" .................................................................................................................................. .. 102
Triadic Scheme ......................................................................................................................................................... .. 108
Tetrad Scheme ......................................................................................................................................................... .. 109
Analogic Scheme .................................................................................................................................................... .. 1 12
Just a Few More Options ......................................................................................................................................... ..1 13
Chapter 10: Textural Troubles and Triumphs 1 14
What is Texture? ........................................................................................................................................................ .. 1 14
Trompe I‘oeil and Decorative Texture ................................................................................................................... .. I I7
Texture, Up Close and Distant ................................................................................................................................ .. 1 19
Pattern ....................................................................................................................................................................... .. 122
Silly and Serious Textural Effects ............................................................................................................................. .. 123
Chapter 11: How to Achieve Unity in Your Website 126
Balance ..................................................................................................................................................................... .. 126
Contrast ..................................................................................................................................................................... .. 129
Direction .................................................................................................................................................................... .. 129
Economy .................................................................................................................................................................... .. 134
Emphasis .................................................................................................................................................................... .. 135
Proportion .................................................................................................................................................................. .. 137
Rhythm ....................................................................................................................................................................... .. 139
Unity ............................................................................................................................................................................ .. 141
Resources .................................................................................................................................................................. .. 141
Chapter 12: Learn Through Better Deconstruction 142
Design Elements ....................................................................................................................................................... .. 142
Design Principles ....................................................................................................................................................... .. 150
Chapter 13: More Deconstruction: Testing and Training Your "Designer's Eye"....................156
Design Elements and Principles Review ................................................................................................................ .. I56
Practice I: Why I Like a Particular Site ................................................................................................................... .. I56
Practice ll: What Bugs lvle about a Particular Site .............................................................................................. .. 162
In Conclusion ............................................................................................................................................................ ..17O
Chapter 14: Typography I: The Slimmed-Down Basics 171
Thousands of Fonts, But Only Five Historic Font Families ..................................................................................... .. 171
In Conclusion ............................................................................................................................................................ .. 179
Resources .................................................................................................................................................................. .. 179
Chapter 15: Typography II: Science and Design 180
Typography as Science ........................................................................................................................................... .. 180
Typography as Design ............................................................................................................................................. .. 182
Resources .................................................................................................................................................................. .. 189
Chapter 16: Typography Ill: Creative Layouts - Type and Images in Web Design..............19O
Layouts ....................................................................................................................................................................... .. 190
Print as Inspiration ..................................................................................................................................................... .. 197
In Conclusion ............................................................................................................................................................ .. 201
Resources .................................................................................................................................................................. .. 2ol
Chapter 17: The Designer's Choice: Navigational
Print and Web Differences and Commonalities ................................................................................................. ..202
Website Navigation Choices .................................................................................................................................. ..206
Global Options and the Use of Metaphors .......................................................................................................... .213
In Conclusion ............................................................................................................................................................ .216
Resources .................................................................................................................................................................. .. 216
Appendix A: A Texture (Design Elements and Principles) Checklist.....................................218
Elements of Design and Texture: ............................................................................................................................ .. 218
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