Save The Pixel: The Art of Simple Web Design [pdf]Год
: Ben HuntЖанр
: Практическое пособиеФормат
: eBook (изначально компьютерное)Количество страниц
: Save the Pixel, a Web Design eBook Which Reveals the Secrets of Simple Web Design
Most people who come to most sites give up without getting what they came for. That costs site owners billions every year.
What concerns me is that the reason why most sites fail is not from lack of cleverness or creativity. (In fact, it's usually the reverse.)
I have been designing web sites for over 15 years, and have seen thousands of examples of what works - and what fails. These experiences have taught me a simple approach to web design that produces results time after time.
How to Make Your Sites Make More Money
I would like to pass that approach on to you, so that you can apply the principles and boost your web site's profits. That's why I wrote "Save the Pixel", my simple guide to web sites that work.
"Save the Pixel" gives you a clear step-by-step guide you can apply today to make your web site more effective.
You don't need to be a designer to get the benefit of this book. If you are a site owner, web developer, or responsible for your organisation's web site, “Save the Pixel” will help you to succeed.
This book will give you...
Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with less effort and with more impact.
Principles to help you select the design solution that's most likely to work, and to direct your creative energy effectively.
Dozens of practical techniques and tips on information architecture, page layout copy writing craft and graphic design.
Подробнейшая инструкция как создавать простые в использовании, эффективные и эффектные сайты.
Preface: The Art of Simple Web Design
The essence of the “Save the Pixel” philosophy; web design disciplines, including “Enough and no
more”, Occam's Razor, “Design the Content – not the box”, and “Think-then-do”.
1. Why are we here?
Knowing your own purpose; tips to get simple, realistic, specific goals; applying “Think-then-do”
2. Make a site for its visitors
Your visitors are your friends! Clarify who's going to use your web site, what they want, and what
signs will check the little boxes in their heads; Affirming positives.
3. Spread the smell of success
How to retain visitors' trust and achieve the site's goals by moving visitors smoothly towards
their own goals; Win-win solutions.
4. The simple shall inherit the world wide web
How simplicity is good for everyone – and good business sense; the power of conventions; when
to break conventions; be smart, not clever.
5. Getability and the brand
How to make every page on your web site instantly understandable; How to develop a brand for
The first goal of layout is great getability; understanding and assigning screen real estate;
columns; cascade; ownership & containment; focal point.
Navigation helps people know where they are, where they can go, and gives them the means to
get there easily; what mechanisms to use; what options to show; labelling navigation options;
ordering your options.
How to manage the visitor's attention to help them stay on the site and find what they want;
how to use size, contrast, boldness, colour, space, illusion of 3D, and movement to manage the
eye and draw attention to the most relevant elements; how noticeability changes down the
9. Give me space
The vital importance of space in noticeability; how to get the right balance; the golden rule of
spacing; space should be relative to size; why space is better than pixels.
10. Design your content
Great web page design keeps the focus on meaningful content, not on the background that's
common to every page; tips for writing better text and using imagery effectively.
: Лично мне именно эта книга очень помогла в работе, не зря она считается азбукой для начинающего веб дизайнера.
ссылка на страницу книги на фейсбукеhttp://www.facebook.com/pages/Save-the-Pixel-The-Art-of-Simple-Web-Design/33384138966